Privacy Policy

1. General

Åreguiderna values your privacy. This privacy policy explains how we collect, use, and protect your personal data when you visit our website, make a booking, contact us, or participate in any of our activities.

We comply with the General Data Protection Regulation (GDPR) and other applicable Swedish legislation.

2. Data Controller

Åreguiderna Äventyr & Harmoni AB
Corporate ID: 556817-9179
Address: Årevägen 76
Email: [email protected]
Phone: +46 647 50700

Åreguiderna AB is the controller responsible for the processing of your personal data.

3. Information We Collect

We collect personal data that you provide to us, for example when you:

  • Make a booking or inquiry
  • Fill out a contact form
  • Subscribe to our newsletter
  • Participate in our activities or events

Examples of data:

  • Name
  • Phone number
  • Email address
  • Payment information (when applicable)
  • Any special requests or health information you choose to provide (e.g. food allergies)

We also collect technical information through cookies, such as:

  • IP address
  • Browser type
  • How you use our website

4. Purpose and Legal Basis

We process your personal data for the following purposes:

  • To manage bookings and customer inquiries (contract)
  • To contact you with information before an activity (contract/legitimate interest)
  • To send newsletters and offers (consent)
  • To improve our website and services (legitimate interest)

5. How Long We Store Your Data

We only keep your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by law.

  • Customer data: normally up to 12 months after the activity
  • Accounting data: 7 years (in accordance with bookkeeping legislation)
  • Newsletter subscription: until you unsubscribe

6. Sharing of Data

We never sell your personal data.
However, we may share it with trusted service providers who assist us in delivering our services, such as:

  • Booking and payment systems
  • Email services
  • Web analytics tools (e.g., Google Analytics)

These partners may only process data according to our instructions and in compliance with GDPR.

7. Cookies

Åreguiderna uses cookies to improve user experience and for statistical purposes.
When you visit our website, you can choose to accept or decline non-essential cookies. You can also adjust your browser settings.

More information is available in our cookie policy (add link if you have a separate page).

8. Your Rights

You have the right to:

  • Request access to the personal data we hold about you
  • Request correction or deletion of your data
  • Restrict or object to our processing
  • Withdraw consent (e.g., for newsletters)

To exercise your rights, contact us at [email protected].

If you believe we have processed your data incorrectly, you can contact the Swedish Authority for Privacy Protection (IMY): www.imy.se

9. Changes to This Policy

Åreguiderna may update this policy from time to time. The latest version will always be available on our website.